Why Online?
Why it is ideal to include the use of the Internet as part of your marketing mix
Rising Internet Media Consumption
We have to face it. Internet is becoming the very way of today's
communications. From online versions of the national newspapers, to e-government
services, the Internet has become one of the main channels of communications. As
more and more services and information channels are ported over to the Internet
space, we are seeing more and more users adopting Internet as one of their main
sources of daily information. Statistics from InternetWorldStats has shown the
number of Internet users rising year after year in all the major countries in
Asia. In a short time frame of just 7 years, the number of Internet users has
increased by many folds!
| Country | Internet Users Year 2000 |
Internet Users Year 2009 |
Penetration (% Population) |
User Growth 2000-2008 |
| Australia | 8,775 | 16,926 | 156.50% | 156.50% |
| India | 5,000 | 81,000 | 7.10% | 1520.00% |
| Indonesia | 2,000 | 25,000 | 10.50% | 1150.00% |
| Malaysia | 3,700 | 15,868 | 62.80% | 328.90% |
| New Zealand | 1,830 | 3,360 | 304.80% | 304.80% |
| Philippines | 2,000 | 20,650 | 21.50% | 932.50% |
| Singapore | 1,200 | 3,104 | 67.40% | 158.70% |
| Taiwan | 6,260 | 15,140 | 66.10% | 141.90% |
| Thailand | 2,300 | 13,416 | 20.50% | 483.30% |
| Vietnam | 200 | 20,993 | 24.40% | 10396.70% |
|
Source:http://www.internetworldstats.com/(updated
2009) | ||||
We are expecting these figures to rise in the years that follow and at an exponential rate as all the governments worldwide are gearing their nations to be broadband enabled. With such a huge pool of users in the Internet space, you are missing out an entire group of consumers if you have not yet included online into your marketing mix.
Projected Increased Advertising in Internet
